2015
(Posted Oct. 2015)
Growing with Stakeholders
The nearly 80-year legacy of myonic represents the accumulated efforts of employees and many other stakeholder groups. Over the decades, myonic has collaborated with many people to make social contributions, respond to environmental issues and carry out many other kinds of CSR activities. These activities have played a significant role in the growth of the company.
In January 2011, myonic announced a new corporate vision to further this commitment to CSR and ensure that it can continually respond to the changing needs of society in each new era. The new vision transcends the conventional focus on corporate growth to emphasize the importance of growing hand-in-hand with customers and employees.
In conjunction with the new vision, myonic has launched a project to enhance its appeal for employees. The town of Leutkirch has a population of only about 20,000 people, which has raised concerns over how to attract highly skilled employees and ensure business continuity. The goal of the project is to raise the company's profile as a great place to work. To this end, the project initiatives are aimed at raising the satisfaction levels among employees, who are also important members of their municipal community, and using community contribution activities to build support within the community.
In addition to its active initiatives, myonic also commissions biennial surveys of employees from the Great Place to Work® Institute, which conducts its "Great Place to Work" survey in 49 countries around the world. Feedback from the survey is used to make further improvements. As a result of these efforts, myonic was ranked third in the AllgÓ“u region in September 2014, with 85% of the employees saying they were satisfied working there.
Instilling the new vision throughout the company requires not only the leadership of management, but also direct initiative by the employees themselves. All employees were encouraged to take active roles in the project, with the result that the entire workforce has developed a profound understanding of the new vision. Today, the vision is displayed at the plant entrance with the signatures of all employees and has become a cornerstone of myonic's corporate culture.
The Vision signed by employees
"We respond thoughtfully to stakeholders in our quest to become an attractive company."
We are instilling the new vision steadily among employees, and at the same time, the vision has become a foundation for many different discussions we are having. With each Great Place to Work® Institute survey we make, our ranking improves. Today, we are ranked 130th among all German companies (600 companies surveyed). Of course, the goal is not to improve our rank, but we can better analyze the current situation and feel a sense of satisfaction that our individual initiatives are making progress.
For us, it's important to have direct dialogue with stakeholders, including employees, the community, and business partners. When we have meetings with employees to exchange views, long-time employees continue to express their pride in the company. Our ability to foster stronger affection for the company among this stakeholder group is the real heart and core of our CSR.
