Environmental Communications Back Number (2012)
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Basic Approach
So that as many people as possible may become aware of the Minebea Group's initiatives to preserve the environment, we publicize those initiatives and their results on the Internet and through a variety of means including CSR reports, company brochures, and annual reports. We also participate actively in the activities of local communities, creating opportunities to introduce the Minebea Group's environmental initiatives.
Creation of environmental leaflet and distribution at Auto China 2012
Auto China 2012
Since the establishment of the Shanghai Plant in 1994, the Minebea Group has made consideration for the surrounding environment a priority and has engaged in a variety of environmental protection and community contribution initiatives.
An environmental leaflet was published to introduce these initiatives and raise awareness of Minebea's environmental management to a broad group of stakeholders. The leaflet was distributed to visitors at the Minebea booth at the Auto China 2012 exhibition in April 2012.
Environmental leaflet for China (Japanese version)
Environmental leaflet for China (Chinese version)
Environment One-click Fund-raising (Fujisawa Plant)
Environment One-click Fund-raising (Fujisawa Plant)
The Minebea Group's Fujisawa Plant, located in Fujisawa City, Kanagawa Prefecture, collaborates with local government, enterprises, and residents to carry out Fujisawa City Environment One-click Fund-raising, an initiative created in response to current environmental problems, exemplified by global warming.
The goal of this initiative is to raise local residents' environmental awareness, publicize the social contributions of participating enterprises, and enhance the education of children—who will become the next generation of adults. The Minebea Group has participated in this initiative since July 2009. Fund-raising takes place simply by clicking the "Donation" icon on the participating enterprise's environmental activity-related web page. For each click received, the participating enterprise contributes five yen on behalf of that person. The funds collected go to provide Fujisawa City schools with teaching materials relating to the environment.
During FY2011, a total of 95,325 yen for 19,065 clicks was contributed on behalf of visitors clicking the fund-raising icon on the Fujisawa Plant's environment-related web page.
Sponsoring a click-to-donate fund raising activity for Fujisawa city.
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