Environmental Communications Back Number (2011)
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Basic Approach
So that as many people as possible may become aware of the Minebea Group's initiatives to preserve the environment, we publicize those initiatives and their results on the Internet and through a variety of means including CSR reports, company brochures, and annual reports. We also participate actively in the activities of local communities, creating opportunities to introduce the Minebea Group's environmental initiatives.
Environment One-click Fund-raising (Fujisawa Plant)
Minebea's web page promotes Fujisawa City Environment One-click Fund-raising
The Minebea Group's Fujisawa Plant, located in Fujisawa City, Kanagawa Prefecture, collaborates with local government, enterprises, and residents to carry out Fujisawa City Environment One-click Fund-raising, an initiative in response to current environmental problems, exemplified by global warming.
The goal of this initiative is to raise local residents' environmental awareness, publicize the social contributions of participating enterprises, and enhance the education of children, who will become the next generation of adults. The Minebea Group has participated in this initiative since July 2009. Fund-raising takes place simply by clicking the icon on the participating enterprise's environmental activity-related web page. For each click received, the participating enterprise contributes five yen on behalf of that person. The funds collected go to provide Fujisawa City schools with teaching materials relating to the environment.
During FY2010, a total of 41,230 yen for 8,246 clicks was contributed on behalf of visitors clicking the fund-raising icon on the Fujisawa Plant's environment-related web page.
Sponsoring in a click-to-donate fund raising of the Fujisawa city.
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